SAN FRANCISCO–the leader in the connected health and fitness market, FITBIT, announced new software features to Fitbit Blaze™. The features, include extended smartphone notifications, “Reminders to Move,” and new clock faces that provide an even smarter, more motivating and more personalized fitness experience. FIBIT also unveiled new, stylish designs, including a Special Edition Gold series plus other premium textures and finishes, for its top-selling Fitbit Alta™ and Fitbit Blaze devices, and accessory options from leading fashion brands PUBLIC SCHOOL, Simply Vera Vera Wang for Kohl’s, and Tory Burch.
One of the strong assets of the FITBIT is that it does motivate and encourage on going exercise and physical fitness activities. One can compete with oneself daily, reading the number of steps, calories burned and much more. Overall, it’s not only healthy – it is fun.
Fitbit helps people lead healthier, more active lives by empowering them with the immediate data, the competitive environment with oneself, and the inspiration to reach one’s goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness.
Fitbit’s diverse line of award-winning products includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Fitbit Charge HR™, Alta™, Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One®and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. The Fitbit products are carried in 54,000 retail stores and in 64 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.
Since the devices launched earlier this year, Alta and Blaze have risen to be top-selling products in their categories.. For the second quarter of 2016, Blaze was the #1 selling fitness watch in the U.S., while Alta was the #2 selling fitness tracker and wearable in the U.S., after Fitbit Charge HR™1. In addition, Alta and Blaze have achieved strong rankings and have a 4-star or better rating on Amazon in the U.S.2
“Creating Fitbit products consumers love and find indispensable is as much about advancing the innovative features and performance of the product as it is about designing how well it fits into wardrobes, lifestyles and moods,” said Tim Rosa, VP of Global Marketing. “The latest software update to Blaze provides consumers with more motivating features, plus added personalization so they can stay connected with smart features that matter most to them. Combined with our new premium designs for both Alta and Blaze, we are continuing to build on the popularity of our products with more style choices and features that provide more usefulness than evVer before so that consumers can wear them day and night. accessory fitness band ($99.95).”
Additional Blaze accessories include a new slim, premium camel leather band with a silver stainless steel frame ($99.95), as well as a new leisure collection of nylon bands in khaki and olive ($39.95, frame not included).
New Designer Collection Accessories Fitbit continues to embrace strategic partnerships with leading fashion designers and brands that allow expression of personal style, while leading a healthy and active life.
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