- Travis J. Vanden Heuvel
FOOD & WINE, the ultimate epicurean tastemaker
Photography: Food & Wine
A New Recipe Platform Featuring Ruth Reichl, Gail Simmons, And Other Tastemakers
PRNewswire/ — FOOD & WINE, the ultimate epicurean tastemaker, published by Meredith Corporation (NYSE:MDP; www.meredith.com), is launching F&W Cooks, a new multimedia franchise premiering on FoodAndWine.com and on the brand’s social media platforms. As a part of the launch today, Gail Simmons, FOOD & WINE’s Special Projects Director, hosts a video featuring her Nanaimo Bars recipe on Instagram TV (IGTV), the platform’s longform video service. Ruth Reichl, food media veteran and best-selling author, has signed on to contribute breakfast recipes, starting with her Orange Souffle Coffee Cake, which debuts on the website today.

F&W Cooks features recipes by friends of FOOD & WINE, including some of the country’s best-known professional home cooks and the brand’s editors, including Editor in Chief Hunter Lewis, who cooked in chef Jonathan Waxman’s restaurants prior to his magazine media career. For F&W Cooks, Lewis will share chef-inspired recipes from his travels. Every F&W Cooks recipe includes a personal story about the inspiration behind the dish and takes us into the F&W Cook’s kitchen, highlighting flavors and ingredients from their region. The multimedia launch will also include a series of weekly videos premiering on IGTV.
