• Megan Richard

McCulloch's Latest Work is a Rule Book for the Internet

Updated: Jun 3























Contributed by Megan Richard


An expert on all things Internet, Gretchen McCulloch releases her newest work, Because Internet: Understanding the New Rules of Language, in 2019. The work is published by Penguin Random House.


Book Synopsis


Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.


About the Author

Gretchen McCulloch is an internet linguist and the author of Because Internet: Understanding the New Rules of Language. She is the Resident Linguist at Wired and the co-creator of Lingthusiasm, a podcast that's enthusiastic about linguistics. She lives in Montreal, but also on the internet. For more information, visit www.MaryLauraPhilpott.com.




Source: Amazon.com


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