Updated: Jul 21
True Crime, Memoirs, Biographies, Faith & Spirituality
Wisconsin, United States
Born from a wish made on Olympic ice at the 2006 Winter Olympic Games in Italy, TitleTown Publishing founder, Tracy Ertl, rapidly grew her dream into a mainstream publishing company specializing in high-profile memoirs, survival tales, and true crime stories. Since its founding, TitleTown has had an international bestseller, a #1 Amazon Bestseller, a Barnes & Noble Bestseller, a book on the USA Today “Top 100 Books” list, and we’ve celebrated a three-week run on the New York Times Bestseller List. Our house’s stories have been optioned for film and television (with two, major motion pictures being released in 2019 and 2020), sold into multiple countries, and received extensive coverage through Reader’s Digest, People Magazine, the New York Times, Today Show, The View, Good Morning America, 48 Hours, CBS Early Show, Dr. Phil, and The Hallmark’s Channel’s Home & Family show, to name only a few.
At TitleTown Publishing, we aspire to attain the reach and influence of the major players in our market, yet we remain committed to providing a personal, hands-on experience for our authors. For more than a decade, we’ve worked tirelessly to create a nationally-recognizable brand that positions us to acquire world-class talent and content, allowing us to compete with the likes of Simon & Schuster, Penguin Random House, Hachette Book Group, and HarperCollins. In our never-ending pursuit of excellence, we continue to remain flexible at the corporate level to better manage our short-term opportunities in a way that maximizes our long-term sustainability. The publishing world continues to change vastly and rapidly, and at TitleTown we aim to employ a business model friendly to our writers, readers, and channel partners.
In recent years, we joined forces with what would become our first imprint, Peregrino Press - a Catholic publishing company out of De Pere. Along with a rich backlist of titles and a great deal of potential, Peregrino Press brought its co-founder and publisher over to TitleTown Publishing, where Travis Vanden Heuvel now servers as our Chief Executive Officer. This has positioned us to marry TitleTown’s international distribution capabilities and years of industry knowledge with Peregrino’s innovative marketing strategies and strong retail presence, positioning us to fully leverage our collective sales and promotional activities. With as many as ten titles in our production pipeline at any one time, and an average of 25-50 manuscript submissions each week, TitleTown continues to release inspiring, engaging, and authentic content. Despite the print industry’s continuous and dramatic decline, and the traditional publishing distribution model that relies too heavily on brick-and-mortar retailers, TitleTown is more optimistic about its future than ever before. Because the marketing and sales strategies that we employ are a hybrid of the traditional book publishing tactics used in 80’s and 90’s and today’s increasingly relevant social media/SEO/PPC initiatives, we’ve been able to enjoy growth and financial success in a time and place where both are becoming less and less common. No discussion of our company’s success can be had without us thanking our authors, readers, and strategic partners. Without them – without you – not only would our work not be possible, but it would be far less rewarding and enjoyable! Thanks!
Featured Properties from TitleTown Publishing
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Tracy C. Ertl
Owner & Publisher
Owner and Publisher Tracy C. Ertl created TitleTown Publishing as a crime survivor, law enforcement professional, and author, seeking to change lives through the impact of powerful storytelling.
Born from a wish made on Olympic ice at the 2006 Winter Olympic Games in Italy, Tracy rapidly launched TitleTown into a mainstream publishing company specializing in high-profile memoirs, survival and true crime stories. Within the first twenty-four months of business, TitleTown had an international bestseller, a Barnes & Noble bestseller, and a book on the USA Today “Top 100 Books” list. And the company’s fifth year anniversary was celebrated with a three-week run on the New York Times “Bestseller List”.
Tracy has spent a two-decade career as a 911 professional taking and supervising life-saving calls; bringing that heart-pounding relevancy and perspective into the publishing world. She is a nationally recognized law enforcement instructor specializing in crisis negotiations and active shooter incident management. Agented out of Los Angeles, Tracy works collaboratively as an editorial consultant for Beaufort Books in New York City.
When not reading or writing her blog for Psychology Today, Tracy enjoys watching newly released movies, a childhood escape that she feels was instrumental in her creative development. She loves to travel, visit and mentor her three adult children, cycle, cultivate flowers and share her faith.
Her house stories have been optioned for film and television, sold into multiple countries, and received extensive coverage through Reader’s Digest, People Magazine, the New York Times, Today Show, The View, Good Morning America, 48 Hours, CBS Early Show, and Dr. Phil to name only a few.
Travis J. Vanden Heuvel
Chief Executive Officer
Travis J. Vanden Heuvel is a results-oriented business executive who prides himself on his ability to form and develop meaningful relationships with others. A seasoned storyteller and #1 Amazon Bestselling author, Travis has more than a decade of sales, marketing, and management experience in both the public and private sectors.
Travis serves as the Chief Executive Officer of TitleTown Publishing and the Publisher of Peregrino Press (an imprint of TitleTown Publishing). As the CEO of TTP, Travis oversees all commercial and operational apects of the business. Working closely with Owner and Publisher, Tracy Ertl, Travis' number one priority is to draw the roadmap to long-term, sustainable, and profitable growth. In addition to his responsibilities with TitleTown, Travis is also the publisher of Peregrino Press, a Catholic publishing company founded in 2015 that focuses on faith-based content. In 2017, Peregrino Press was brought under the TitleTown umbrella as their first imprint, allowing them leverage TTP’s relationships, industry knowledge, and distribution pipeline.
With him, Travis brings over ten years of experience in sales and marketing management. After receiving a B.B.A. in Business Administration, Travis served for two years as the Assistant Director of Admission at a private, Catholic college in WI. Later, Travis would go on to serve as the Director of Business Development for an international, multi-million dollar corporation specializing in the distribution of building and construction materials.
"At TTP, we aspire to attain the reach and influence of the major players in our market, yet remain committed to providing a personal, hands-on experience for our authors. For more than a decade, we’ve been building a nationally-recognizable brand that positions us to acquire world-class talent and content, allowing us to successfully compete with the likes of Simon & Schuster, Penguin Random House, Hachette Book Group, and HarperCollins. In our never-ending pursuit of excellence, we continue to make changes at the corporate level to better manage our short-term opportunities in a way that maximizes our long-term sustainability.
Together, and with the help of our channel partners and readers, we look forward to advancing our mission and bringing authentic stories to life.”
TitleTown Author Andrew Hood Featured in Autumn Edition of eYs Magazine, Australia
Excerpt from eYsMagazine (used with permission):
Award-winning Australian writer of the “The Weekly Tipping Point” blog, Andrew Hood, has released his breakout novel “The Man Who Corrupted Heaven” to rave reviews. Published by US publisher TitleTown Publishing's faith-based imprint - Peregrino Pres - the book follows the death of a man, before his eyes as he crosses over from this life to the next. This gives him a new perspective on the successes and failures of his life and shows him the true nature of those that he cared for. He sees that the lives of those he loved are falling apart without his guidance and he needs to make the ultimate deal with Heaven to save them.